P003 → Hikikomori

An advertisement for physical campaign, ‘Hikikomori’. /2023
The term ‘Hikikomori’ refers to a person with extreme avoidance of social contact due to depression or traumatic anxiety.
The design is for a fictional campaign for those whose family member or a close friend is hikikomori. The campaign aims to give a better understanding to the participants about hikikomoris and to inform them what they can do help.

The slogan and glowing effect of the images delievers a message that hikikomoris will not be alone if the participants of the campaign continues supporting them, and that they still have hopes.